Bicycling Around Minnesota is seeking a volunteer to join the Planning Committee in the the following position: BAM Volunteer Marketing/PR Coordinator. A full volunteer description is below. Interested individuals may contact Elise at bammktgcoordinator@gmail.com for more information or to apply. Thank you!

BAM Volunteer Marketing/PR Coordinator

Coordinates publicity for ride and participates on the planning committee. Works closely with volunteer digital communications coordinator, tour director, and external sources.

Maintains BAM public relations including:

  • Identify target media (newspapers, TV and cable stations, radio stations, cycling bloggers, etc.) for upcoming ride
  • Create and distribute press releases
  • Coordinates interviews with media prior to, during and after the ride
  • Act as spokesperson with media OR connects media to tour director
  • Coordinate with MnDOT’s Communications Office to distribute statewide press release from MnDOT
  • Identify new opportunities for publicity

Posts ride information to external websites:

  • Explore Minnesota, Minnesota Trails magazine, Bicycle Tour Network, League of American Cyclists, Pedal MN, Porkbelly Ventures, MN Bike Trail Navigator, mikebentley.com, cyclingtourlist.com, bikeride.com, etc.
  • Identify new external sources

Promotes ride in host communities:

  • Work with tour director to identify best avenues for marketing tour in host communities (in addition to media)

Coordinates jersey design:

  • Identify volunteer graphic designer
  • Work with jersey vendor to place order
  • Lead small committee to identify best design
  • Update planning committee on process

Maintains public relations calendar and directory of media contacts

Updates volunteer position description as needed

Skills Needed: Experience/understanding of public relations, basic marketing