Bicycling Around Minnesota is seeking two volunteers to join the Planning Committee in these two positions: BAM Volunteer Digital Communications Coordinator and BAM Volunteer Marketing/PR Coordinator. Full volunteer descriptions are below. Interested individuals may contact Elise at bammktgcoordinator@gmail.com for more information or to apply. Thank you!

BAM Volunteer Digital Communications Coordinator

Coordinates digital communication for ride and participates on the planning committee. Works closely with volunteer marketing/PR coordinator, registrar, and tour director.

Maintains BAM website including:

  • Upcoming ride information (ride page, menu, rider letter, links to registration, jersey design, etc.)
  • Past ride information (summary description of past ride, photo gallery)
  • In the News
  • Jersey Gallery
  • Keep website fresh
  • Update general ride information
  • Update/confirm WHOIS data
  • Coordinate payments and technical requirements to ensure website host and WordPress are active

Maintains social media posts including:

  • BAM Facebook
  • Introduce other social media venues as appropriate (Twitter, Instagram, etc.)

Works with BAM tour director and registrar to create and distribute:

  • E-mail Rider Letter
  • Post Rider Survey
  • Other electronic rider communication
  • Maintains rider email lists in MailChimp

Maintains communication calendar

Updates volunteer position description as needed

Skills Needed: Must have experience using WordPress (or a similar platform), website protocol, MailChimp (or similar platform), and social media.

 

BAM Volunteer Marketing/PR Coordinator

Coordinates publicity for ride and participates on the planning committee. Works closely with volunteer digital communications coordinator, tour director, and external sources.

Maintains BAM public relations including:

  • Identify target media (newspapers, TV and cable stations, radio stations, cycling bloggers, etc.) for upcoming ride
  • Create and distribute press releases
  • Coordinates interviews with media prior to, during and after the ride
  • Act as spokesperson with media OR connects media to tour director
  • Coordinate with MnDOT’s Communications Office to distribute statewide press release from MnDOT
  • Identify new opportunities for publicity

Posts ride information to external websites:

  • Explore Minnesota, Minnesota Trails magazine, Bicycle Tour Network, League of American Cyclists, Pedal MN, Porkbelly Ventures, MN Bike Trail Navigator, mikebentley.com, cyclingtourlist.com, bikeride.com, etc.
  • Identify new external sources

Promotes ride in host communities:

  • Work with tour director to identify best avenues for marketing tour in host communities (in addition to media)

Coordinates jersey design:

  • Identify volunteer graphic designer
  • Work with jersey vendor to place order
  • Lead small committee to identify best design
  • Update planning committee on process

Maintains public relations calendar and directory of media contacts

Updates volunteer position description as needed

Skills Needed: Experience/understanding of public relations, basic marketing